I am a brand geek.
“Who is this brand?” Every consumer asks this question – whether they know it or not. In turn, every brand answers that question – whether they know it or not. My passion is to answer this question in the best way possible, carefully shaping the perception consumers have of brands. The goal is not to conceal or flaunt certain bits of information. Rather, the goal is to enhance the understanding of a company’s mission and create personal, lasting relationships with consumers.
The question is “who” rather than “what.” Branding is most successful when approached as an interpersonal relationship; just like making a new friend. People don’t trust corporations; they trust friends. With trust comes loyalty, peer recommendations and a successful business. That is what I can accomplish.
This brand strategy is more than an Instagram account and “About” page. I seek to go beyond these starting points and use more creative brand-building opportunities. Whether it is a compelling video story of how a brand is changing the world, a podcast that engages a digital audience or a community-centered event, I want to connect with consumers in meaningful ways and grow a brand in the process.
I am a collaborator.
I believe my greatest strengths are my teamwork, teachability and “can do” attitude. I am a social being and thrive when I am surrounded by like-minded people yet I also like to get in the zone on my own projects. My ideal work environment is to collaborate with other highly motivated individuals several times throughout the week, yet to spend much of the time working alone to perfect my contribution to the team.
I have a decent amount of creative juice in my blood although I bend slightly more towards organizational and analytical thinking. I like working with data but never want to overlook the human aspect of things – especially in the marketing/communications field.
I am a bike nerd.
One thing you should know about me: I have
an obsession with a passion for bikes. Growing up in Asheville, North Carolina exposed me to some great mountain biking and I got hooked around age 17. My favorite type of riding is backcountry singletrack, but I love getting around on two wheels no matter how or where. From spicy roots and rocks to the daily commute, all biking is fun and contributes to the health of the environment, community and individual.
I am an unashamed Disney fan.
Another thing you should know about me: I love the Walt Disney Company. Yes I love a good old Disney sing-along, but I admire the company for a bigger reason; they tell stories better than any other company. Disney tells a story on the screen then brings it to life in their parks and resorts. A narrative runs through every ride, restaurant and bathroom on Disney property. As a result, Disney has one of the strongest brands and some of the most loyal customers.
- The Outdoors
- Social / Environmental Responsibility
- Walkable / Bikeable Places
- Vibrant Communities
- Solving Problems
- Beer and Wine
- Karaoke (especially after beer and wine)
- Yerba Mate
- Being Too Serious
- Boring Routines