Who I Am

Hey there. My name is Rob Sulaski. Here’s a little about me.

I am a brand geek.

When you get to know a person, you don’t need to ask specific questions. You simply observe the way they speak, what they wear and what they do. You also evaluate the individual during any interaction with them. You then trust or distrust the person based off of the consistency of their words and actions.

When you get to know a brand, you do the same things. Brands that show consistency in addition to general likeability will earn the trust of customers and be as successful as the people who have these same qualities. Building trust and creating meaningful relationships with customers is how I approach branding.

One of the keys to building trust with customers is using the power of a story. People connect through a good story and successful brands use this to create meaning relationships with their audience. Storytelling is how I execute branding. See some of my writing samples that use stories to build a brand.

I am a bike nerd.

One thing you should know about me: I have an obsession with a passion for bikes. Growing up in Asheville, North Carolina exposed me to some great mountain biking that had me hooked in high school. My ideal ride is a long backcountry loop with a buddy or audiobook. I am also passionate about using bikes for transportation as a means to improve health of humans, communities and the planet. From spicy singletrack to the daily commute, I love to be on two wheels. I have hustled hard to start working in the bike industry and am proud to have over a year of experience with some great bike industry brands.

I give a sh*t.

I believe life is too short to not be passionate about your job. I also believe the world has too many problems to not be actively trying to solve at least one. I am a passionate outdoorsman on a mission to make the world a better place through my work. Company mission and values are non-negotiables for me.

At a company with a mission in line with what I believe, it is crucial to also have colleagues who share that mission. I want to surround myself with humans who also give a sh*t about outdoor adventures and being involved with social and environmental activism.

I am an unashamed Disney fan.

Another thing you should know about me: I love the Walt Disney Company. Yes I love a good old Disney sing-along, but I admire the company for a bigger reason; they tell stories better than any other company. Disney tells a story on the screen then brings it to life in their parks and resorts. A narrative runs through every ride, restaurant and bathroom on Disney property. As a result, Disney has one of the strongest brands and some of the most loyal customers.

  • Biking
  • Storytelling
  • Traveling
  • The Outdoors
  • Social / Environmental Responsibility
  • Disney
  • Walkable / Bikeable Places
  • Vibrant Communities
  • Teamwork
  • Solving Problems
  • Learning
  • Climbing
  • Skiing
  • Surfing
  • Beer and Wine
  • Karaoke (especially after beer and wine)
  • Food
  • Yerba Mate
  • Coffee
  • Negativity
  • Being Too Serious
  • Boring Routines
  • Failure

Robert Michael Sulaski at Las Bardenas Reales