Who I Am

I am a storyteller and biker among many other things. I tend to think big-picture and love being a part of a team of talented individuals working to reach goals. I have a decent amount of creative juice in my blood although I bend slightly more towards organization and analytical thinking. I usually have a big, bold idea for a new project in my head.

One thing you should know about me: I have an obsession with a passion for bikes. Growing up in Asheville, North Carolina exposed me to some great mountain biking and I got hooked around age 17. My favorite type of riding is backcountry singletrack, but I love getting around on two wheels no matter how or where. From spicy roots and rocks to the daily commute to work and class, all biking is not only fun but has the benefits of environmental sustainability, physical fitness and community health.

Another thing you should know about me: I love the Walt Disney Company. Yes I love a good old Disney sing-along, but I admire the company for a bigger reason; they tell stories better than any other company. Disney tells a story on the screen then brings it to life in their parks and resorts. A narrative runs through every ride, restaurant and bathroom on Disney property. As a result, Disney has one of the strongest brands and some of the most loyal customers.

I believe my greatest strengths are my teamwork, teachability and “can do” attitude. I am a social being and thrive when I am surrounded by like-minded people. Although I highly value a work-life balance, when it is time to get stuff done, I want to go full gas and won’t stop until the task is completed to the best of my ability.

  • Storytelling
  • Bikes
  • The Outdoors
  • Social Responsibility
  • Branding
  • Challenges
  • Relationships
  • Teamwork
  • Solving Problems
  • Learning
  • Skiing
  • Surfing
  • Traveling
  • Karaoke
  • Beer
  • Wine
  • Food
  • Yerba Mate
  • Coffee
  • Negativity
  • Being Too Serious
  • Boring Routines
  • Failure

My dream is work in the bike industry and use data and research to develop a problem solving strategy, then implement it with creative content creation and technical tactics to drive results and build a loved and respected brand. I will continue trying to better describe my dream job in a single sentence, but the point is I want an interdisciplinary job with a cool brand.

A “cool brand” for me is one that creates the best product and delivers it to customers with the highest level of service. Additionally, a cool brand must leave each person and place that it interacts with in a better condition than before. If you work at or know of a company that fits this description, hit me up!

Robert Michael Sulaski at Las Bardenas Reales