Who I Am

I am a storyteller and biker among many other things. I tend to think big-picture and love being a part of a team of talented individuals working to reach goals. I have a decent amount of creative juice in my blood although I bend slightly more towards organization and analytical thinking. I usually have a big, bold idea for a new project in my head.

One thing you should know about me: I have an obsession with a passion for bikes. Growing up in Asheville, North Carolina exposed me to some great mountain biking and I got hooked around age 17. My favorite type of trail would be backcountry singletrack, but I love commute cycling as a sustainable transportation method that also has the benefits of physical and community health.

Another thing you should know about me: I love the Walt Disney Company. Yes I love a good old Disney sing-along, but I admire the company for a better reason; they tell stories better than any other company. Disney tells a story on the screen then brings it to life in their parks, resorts and other properties. A narrative runs through every ride, restaurant and bathroom on Disney property. As a result, Disney has one of the strongest brands and some of the most loyal customers.

I believe my greatest strengths are my teamwork, teachability and “can do” attitude. I am a social being and thrive when I am surrounded by like-minded people. Although I highly value a work-life balance, when it is time to get stuff done, I want to go full gas and won’t stop until the task is complete.

  • Storytelling
  • Bikes
  • The Outdoors
  • Social Responsibility
  • Branding
  • Challenges
  • Relationships
  • Teamwork
  • Solving Problems
  • Learning
  • Skiing
  • Surfing
  • Traveling
  • Karaoke
  • Beer
  • Wine
  • Food
  • Coffee
  • Negativity
  • Being Too Serious
  • Boring Routines
  • Failure
  • Whiskey

My dream is work in the bike industry and use data and research to develop a problem solving strategy, then implement it with creative content creation and technical tactics to drive results and build a loved and respected brand. I will continue trying to better describe my dream job in a single sentence, but the point is I want an interdisciplinary job with a cool brand.

A “cool brand” for me is one that creates the best product and delivers it to customers with the highest level of service. Additionally, a cool brand must leave each person and place that it interacts with in a better condition than before. If you work at or know of a company that fits this description, hit me up!

Robert Michael Sulaski at Las Bardenas Reales