I love storytelling for three main reasons.
- I enjoy a good story. Whether it is a great article, captivating film or catchy song, stories captivate me.
- There is power in a story. If told well, a story can bring about an a amazing positive change. Whether that is prompting people to make more environmentally responsible decisions, or to tell someone that they aren't alone in the struggle against depression, there is life-changing potential.
- Stories connect people. Entertainment plus a powerful story create a connection between the storyteller and the audience (as well as connections among audience members). This is something that I seek to use in marketing and branding just as the best companies build and cultivate relationships with their consumers.
Check out a few of my stories here.