Resume

A degree in “Interactive Multimedia” has taught me skills in web development and user experience design as well as more traditional journalism, marketing and brand strategy. I know how to communicate effectively through everything from press releases to an image on social media. My dream is to use all these skills to tell the big-picture story of a brand.

As you probably know by now, my main interests are storytelling, branding and biking. I have gained experience in these areas through my current part-time position with Facets Marketing, an agency that specializes in marketing in the bike industry. In this position, I have strategically communicated through social media, web design and PR within the bike industry.

Another great experience in branding has been with Guayakí as an Ambacebador. In this position, I have had the privilege of sharing a dynamite product but also the greater mission of Guayakí, a B Corporation with admirable social justice and environmental impact goals.


WORK EXPERIENCE

PROJECT COORDINATOR

FACETS MARKETING
Asheville, NC • Aug ’19 – present
  • Coordinate with coworkers, clients and strategic partners to meet multiple ongoing project deadlines
  • Maintain and develop Sea Otter Classic WordPress website
  • Social media marketing for bike festival and bike shop accounts with over 60k total followers using Buffer
  • Build strategic relationships to boost events and build a strong brand
  • Write newsletters, press releases and blogs

STUDENT AMBASSADOR

GUYAKI
Sebastopol, CA • July ’19 – present
  • In-the-field product marketer and brand representative
  • Share products and brand mission with both old friends and strangers

MULTIMEDIA DEVELOPER

SWARM INTERACTIVE
Chapel Hill, NC • Jan ’18 – Dec ’19
  • Managed 150 client websites using WordPress, Joomla, HTML and CSS
  • Produced educational medical videos using Premiere Pro
  • Edited and optimized images for web using Illustrator and Photoshop
  • Communicated with clients and coworkers to ensure problems were solved in a timely manner

COMMUNICATIONS INTERN

URBAN3 / STRONG TOWNS
Asheville, NC • May ’19 – Aug ’19
  • Wrote weekly story for Strong Towns blog
  • Laid out story with multimedia to be user-friendly on Squarespace
  • Inbound marketing for Urban3 through Strong Towns stories
  • Increased Urban3 web traffic by over 25% using strategic content creation and analytics
  • Developed creative brief for Urban3 to build a stronger brand and increase sales

DISNEY COLLEGE PROGRAM

WALT DISNEY WORLD
Lake Buena Vista, FL • Aug ’16 – May ’17
  • Delivered the ultimate customer experience by solving Guest problems and exceeding expectations
  • Communicated effectively with diverse Cast Members and Guests both verbally and nonverbally
  • Worked with Safety, Courtesy, Show and Efficiency

SUMMER TOUR GUIDE

UNC – CHAPEL HILL ADMISSIONS
Chapel Hill, NC • May – Aug ’18
  • Gave prospective students and their families a tour of the UNC campus
  • Engaged an audience for 90 minutes with insightful information and entertaining stories
  • Answer all guest questions honestly while showing UNC in the best light

TECHNOLOGY SPECIALIST

HARMONY MOTORS
Asheville, NC • May – Aug ’17
  • Taught potential and new customers how to use in-car technology on all Volkswagen and Audi models
  • Represented Harmony Motors at events such as festivals and showcases
EDUCATION

BA Interactive Multimedia • May ’20

University of North Carolina at Chapel Hill – School of Media & Journalism
  • GPA: 3.4
  • Dean’s List: Spring ’16, Fall ’17, Spring ’18
Foreign Exchange • Spring ’19

Universidad de Navarra at Pamplona – Facultad de Comunicación

OTHER EXPERIENCE

PUBLICIST

UNC COMPANY CAROLINA • APRIL ’18 – DEC ’19

Team member of the Company Carolina Executive Board. Led marketing campaign that helped sell out all performances of our 2018 spring drama, Our Place. Create and maintain strategic advertising schedule. Use social media marketing including a Facebook page with more than 1,200 followers. Organize on-campus promotional events. Participate in executive meetings and contribute to completion of regular tasks.

SET DESIGNER

GODSPELL • NOV ’18

Meet with director to capture the creative vision for Company Carolina’s production of Godspell. Work with producers and other production staff to cover logistics. Design, plan, and build set pieces, ensuring it fits into the vision while also meeting technical and logistical requirements.

CLUB BEACH VOLLEYBALL

SPRING ’18 – FALL ’19

Practice three times a week and work out once per week with team. Compete in the Mid-Atlantic Region.

Results

Mid-Atlantic Champions: Fall ’18

VOLUNTEER EXPERIENCE

HEART OF THE CROSS MINISTRIES CORPORATION

JULY ’16, JULY ’17

Served as a team member on a humanitarian and mission trip to Saman, Dominican Republic. Our team used sustainable efforts such as youth health education camps and garden planting. We also provided relief work by performing health clinics and home repair.

PISGAH AREA SORBA

JULY ’17

The Southern Off-Road Bicycle Association (SORBA) is a mountain biking organization that promotes trail preservation and development to allow more to enjoy the sport of mountain biking. It has many different chapters including the Pisgah Area chapter which presides over the trails in my area which I frequently ride. I worked to clear drains on trails in the Bent Creek trail system.

GIVE KIDS THE WORLD

APRIL – MAY ’17

Give Kids the World (GKTW) provides a resort village to for Make a Wish kids and families. Make a Wish and GKTW give children who are often fighting a life-threatening illness an incredible vacation for them and their families during a dark, challenging time. I worked at the ice cream shop for an evening, serving scoops and making milkshakes for families staying at the GKTW Village. In another volunteer opportunity, I worked in the Castle, welcoming kids to GKTW and helping them create their own special pillow for their stay.

SKILLS

Marketing

  • Google Analytics
  • Social Media Marketing
  • Buffer
  • Sprout
  • Facebook Administrator
  • Instagram Business
  • YouTube
  • Zendesk – CRM
  • Crazy Egg
  • SEO

Web Development

  • WordPress
  • Squarespace
  • Joomla
  • HTML5
  • CSS3 (Grid)
  • JavaScript
  • jQuery
  • Git/GitHub
Creative

  • DSLR Photography
  • GoPro Photography
  • Adobe Creative Cloud
    • Illustrator
    • Photoshop
    • PremierePro
    • AfterEffects
    • XD
    • Audition

Other

  • User Experience
  • Usability Testing
  • Design Thinking
  • Google Applications
  • Team Environment
  • Working Alone
  • Time Management
  • AP Style Writing