UX Design: Heel Maps

In a UX Design class, the professor tasked us with identifying a real problem and creating a digital product to solve it. I chose to face the question, “How might I improve on-campus navigation, parking, and information?” This involved observing potential users, researching existing relevant products and trends, creating personas, usability testing, and, finally, designing a prototype. The emphasis in this project was put into the full user research process rather than visual design.